I Kid You Not!

I Kid You Not!
3-28-2011

I did the two-week shopping alone a few days ago. That is an activity normally shared with Tom, as it doesn’t take long for the cart to gain enough weight to start pushing me around the store, instead of me pushing it. However, the weekend sort of got away from me. Tom agreed to pick up the “Christy Cripplers” (aka 20 lb. bags of birdseed for the outdoor flock, 27 lb. tubs of cat litter for the indoor herd and multiple 12-packs of Dr. Pepper) on his way home from work so that I could tackle the rest of the list solo.

Along with the usual milk, butter (well. . . .almost butter), paper products and ingredients for 14 meals, there were the finally-ran-out-of items such as horseradish sauce, lemon juice. . . .and Tom’s deodorant. I knew what aisle it was on (they haven’t shuffled the store recently – I hate it when the market decides it is time for that selling gimmick!), I knew what it looked like……. or did I? I stopped the cart at the appropriate location, reached for the item, and – Oh, wonderful! Someone thought it would be a great idea to change the packaging design of the entire Old Spice line! Instead of grab-and-go, I found myself staring at a sea of unfamiliar labels, attempting to locate Old Spice High Endurance Fresh Scent! Finally found the item in its new ‘uniform’, and proceeded to the other items and aisles on my list.

Today, Tom pulled out the new dispenser and paused to study the label; I assume his first thought was “this isn’t right” 🙂 Then he started laughing and showed me the reason why: on the front label, in very small letters, are the words “Same Stuff: Different Label”. Cute, but it pales in comparison to the new verbiage on the back label! I can only assume that Proctor & Gamble hired the writers at www.thinkgeek.com to “spice up” the text: “Contains odor-fighting “atomic robots” that “shoot lasers” at your “stench monsters” and replaces them with fresh, clean, masculine “scent elves”. I kid you not! Wonder if the powers-that-be at Old Spice/Procter & Gamble are sitting at their desks waiting for the first commentaries to arrive? LOL – at least someone on the team has a sense of humor 🙂

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